With a personalization engine built from the ground up for today’s digital marketer, DXP ToolKit gives you the tools needed to easily personalize and segment your audience. Browse through our available documentation to learn more about what persona rules DXP ToolKit offers and how to use them. Become a power user in no time at all!

Here are just some of the use cases we’ve found for our own content personalization needs:

• Audience coming from Google search results
• Audience coming from other owned digital domains
• Returning audience
• Audience who has (not) visited a particular page 
• First-time visitors