DXP ToolKit provides a powerful, 2-way integration with one of the leading analytics providers out there, Google Analytics V4.
Create powerful persona rules based on your existing analytics user segments. Connecting to your analytics service is as easy as checking a box!
Once connected, all of your existing user segments will be available to easily select and use as a personalization criteria.
Furthermore, you can even choose to trigger a conversion event when your personalized content is shown! An easy to use, intuitive selection screen is made available to you that will contain all conversion events you have configured in your preferred analytics service.
Please note that you need the Google Site Kit plugin active and configured to use the Analytics V4 engine on your website in order for this integration to work.