DXP ToolKit can also personalize your content based on eCommerce segmentation. With this integration, easy to use persona rules are available to create and use based on the following criteria:
- User Segment of customers with previously made purchases
- User Segment of customers that currently have items in their cart
We are actively working on expanding this integration in future versions of DXP ToolKit, with a 2-way connection and additional persona rules being prioritized.