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DXP ToolKit can also personalize your content based on eCommerce segmentation. With this integration, easy to use persona rules are available to create and use based on the following criteria:

  • User Segment of customers with previously made purchases
  • User Segment of customers that currently have items in their cart

We are actively working on expanding this integration in future versions of DXP ToolKit, with a 2-way connection and additional persona rules being prioritized.

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