Personalization for your Analytics User Segments

Using DXP Toolkit's powerful analytics integrations, you are able to easily deliver personalized content to your user segments, as they are defined in your analytics service.

When a given analytics integration is enabled, you will see an additional persona rule type whenever you're creating or editing a persona rule.

After selecting the analytics persona rule type you will be prompted with a dropdown of all of your created custom user segments.

Select the desired user persona from the available dropdown and publish your persona rule.

That's all you have to do, your content will now be personalized to the selected user persona, just like that!