Personalization for your Newsletter Subscribers

Using DXP ToolKit's powerful dynamic link persona rule type, you are able to quickly and intuitively show personalized content to your newsletter subscribers.

When creating your newsletter content, make sure to take note of how the links pointing to your website look. In this example, we will use a dynamic link that has a source parameter with a value of newsletter. (so our links will look like https://dxptoolkit.com/my-newsletter-link?source=newsletter)

Create a new persona rule of the dynamic link type using the same parameter and parameter value as your newsletter.

And that's it, you can start using your created persona rules to display personalized content, tailored specifically to your newsletter audience!