Using DXP Toolkit's powerful analytics integrations, you are able to easily trigger any of your analytics goals whenever a piece of personalized content is displayed to your users.

When a given analytics integration is enabled, you will see an additional interface element whenever you're creating or editing a persona rule.

Your conversion goals will show up in the dropdown labeled Analytics Goal.

Picking one of your created analytics goals from the available dropdown will configure the current persona rule to trigger that conversion event whenever the rule is triggered.

That's all there is to it, a simple and intuitive way to trigger your personalized conversion goals automatically!