Creating your first user persona rule is easy!

First, from your WordPress Administrator menu, go to DXP ToolKit > Add Persona Rule menu item. You will be greeted with the Persona Rule creator screen.

Choose a clear name for your persona rule, then from the left-side menu choose a rule type.

Based on the chosen type, you will be greeted with an intuitive, self-explanatory configuration window.

Configure your persona rule to your liking and once you're done, click on the Publish button.

That's it, you're done!

Please be aware that you may only choose one rule type per created rule. If you are trying to combine rules, check out our support article on Using User Persona Rules!

If you've connected your analytics service, you may choose a conversion goal to trigger alongside your persona rule.