The Visited Pages rule type enables you to select one or more website addresses that will trigger your persona rule.
Furthermore, you are able to decide between several options on selecting the desired visited pages:
URL Is - exact website address match
URL Is Not - website address does not match
URL Contains - website address contains an arbitrary string of characters
URL Does Not Contain - website address does not contain an arbitrary string of characters.
When adding multiple visited pages, this persona rule will consider all added pages when deciding if it should be triggered or not. In other words, a user must have previously visited all selected addresses in order to see the personalized content.