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With the Mailchimp persona type you are able to deliver personalized content to users based on their unique characteristics and preferences, as derived from their Mailchimp profile information.

Select the desired object field & value from the Contact Field dropdown and respective Value input field.

Please be aware that users are identified in Mailchimp by their WordPress account email. If the user is not logged in, this rule will default to false.

If you are looking for more advanced integration capabilities or additional object configuration, please reach out!

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